Neakasa Expands European Reach with New Distribution Partnerships

Collaborations with Nital and EURONICS in Italy, and Vakko in Turkey, bring Neakasa’s smart pet care solutions closer to more households.

Neakasa is expanding its presence across Europe and neighbouring markets through new distribution and retail partnerships with Nital and EURONICS in Italy, and Vakko in Turkey. These collaborations mark a further step in the brand’s regional growth, combining local distribution with online retail opportunities to make its products more accessible.

Through its growing partner network, Neakasa aims to help more pet owners discover practical solutions that simplify everyday care.

Strengthening Pet Care Distribution with Nital

Neakasa’s partnership with Nital supports its growth in Italy’s pet care market, bringing the Neakasa M1 Open-Top Self-Cleaning Cat Litter Box to more local households. Combining an open-top design with automatic cleaning, the M1 helps simplify litter box maintenance while providing cats with a comfortable, accessible space.

“We chose to embark on this new distribution opportunity driven by the growing number of Italians who choose to live with pets and their increasing focus on pet care,” said Giorgia Cristofaletti, Product Manager for Neakasa at Nital. “With nearly 20 million cats and dogs in Italian homes, Neakasa’s reliable, high-quality products are set to become a benchmark in the pet care industry.”

Through its collaboration with Nital, Neakasa is expanding its footprint in Italy and making high-quality pet care solutions more accessible to pet owners across the country.

Strengthening Online Retail Presence with EURONICS

Alongside its distribution partnership with Nital, Neakasa is strengthening its online retail presence in Italy through EURONICS. The collaboration provides an additional channel for customers to discover Neakasa products, explore their features and find solutions suited to their households.

This expanded online presence complements Neakasa’s local distribution efforts, supporting greater brand visibility and making it easier for Italian shoppers to access its products.

Extending Regional Reach with Vakko in Turkey

Neakasa is also extending its regional reach through a partnership with Vakko in Turkey. The collaboration supports the brand’s development in the Turkish market, creating opportunities to introduce its pet care solutions to new audiences.

Together with the partnerships in Italy, this expansion strengthens Neakasa’s regional network and supports its efforts to build lasting connections with local customers.

Building a Foundation for Continued Growth

“Expanding in Europe is an important milestone for Neakasa,” said Minming Gu, co-founder of Neakasa. “By partnering with well-established distributors like Nital, EURONICS, and Vakko, we can bring high-quality, innovative pet care solutions to more households. We look forward to deepening our presence in Europe and forming new partnerships to meet the growing demand for smart pet care products.”

The new partnerships reflect Neakasa’s broader commitment to making everyday pet care easier through thoughtful design and practical technology. By developing its distribution and retail network, the brand is building a foundation for wider product access and continued regional growth.

Customers can follow Neakasa and its local partners for updates on product ranges, purchasing channels and availability in each market.

About Neakasa

Neakasa creates smart pet and home care products designed to simplify everyday life. Through user-focused design and practical technology, the brand helps households manage routine tasks with greater ease, leaving more time for the pets and people who matter.